• Expansion: From fewer than 10 units at acquisition to over 200 locations today.
• Revenue growth: Increase from less than €10M to a volume of over €300M.

1. Focus on attractive market segments: The group deliberately concentrates on the fastest-growing areas of the European restaurant industry — particularly fast-casual concepts in the pizza, burger, and modern food segments.
2. Institutionalized brand building: Through a specialized “Brand Building Machine,” core brands are scaled with best-in-class expertise in branding and digital marketing.
3. Centralized operational backbone: While preserving the culinary identity of each individual brand, Gustoso creates maximum efficiency through the centralization of procurement, controlling, and a unified digital infrastructure (Digital Engine).
4. International proof of concept: The platform provides the capital and expertise for national and international roll-out. The fact that 40 % of system sales are already generated outside Germany is proof of its international scalability. Brands such as 60 seconds to napoli (>100 % YoY) and Ruff’s Burger (>50 % YoY) underline this momentum.

The Gustoso case study demonstrates that a clear platform logic can fundamentally transform the hospitality industry. The focus is not on the industrialization of the restaurant business, but on empowering culinary concepts through a professional commercial backbone. As currently the fastest-growing player in the full-service segment in Germany, Gustoso is optimally positioned to further drive expansion across Europe.