Active investment

petsnova

  • Sector: Consumer

  • Industry: Pet food

  • Transaction type: Owner Buy-Out, Buy & Build

  • Country: Germany

PetsNova produces and distributes snack products and accessories for pets – mainly dogs and cats. With around 60 employees, the company generates the majority of its sales in Germany (80%) and focuses on major customers from online channels (e.g. Zooplus) and offline retail (e.g. Fressnapf). Many of the products can be found in specialist stores, drugstores and grocery stores as well as DIY and garden centers, either as a manufacturer’s brand or as a private label. The company also has a D2C webshop (“Knuffelwuff”).

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